This helps get the ball airborne quickly and easily with any angle of attack. Additionally, unnecessary mass behind the forged face was repositioned low and rearward, much like basic design philosophies used in many driver designs. The Open Cavity design allows for extreme perimeter weighting to increase clubhead stability and help golfers square the face at impact. As compared to Ben Hogan Icon irons – a traditional muscle-back blade design – and the award-winning PTx PRO irons, the Edge EX irons are very distinctive in a number of ways. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”Įdge EX irons retain the traditional look and elegance that Ben Hogan irons are known for but have a confidence-inspiring shape and visual cues that mid-handicap golfers will appreciate. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world.
“Some golfers who play the game just for fun or a few bucks in friendly games felt that our products weren’t for them. “Ben Hogan golf equipment has long been used by some of the best players in the world,” said Scott White, President & CEO of Ben Hogan Golf Equipment Company. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world. The Company antipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide. Packed with Game Improvement Technologiesīen Hogan Edge franchise continues its rich tradition of exceptional performance with forged feel new iron designed for mid-handicap golfersįort Worth, Texas –The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons today, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential.
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